Shopify design & development

Moment Skin

A self-initiated Shopify project exploring a fresh approach to e-commerce design for a fictional skincare brand. Built for the purpose of testing out the latest Shopify features.

Moment Skin brings together warm, minimal design, thoughtful product storytelling and a carefully planned shopping experience, creating a storefront that feels as good to browse as the products themselves.

Images from deathtothestockphoto.com

Inspired by everyday skincare rituals, I created a visual direction and Shopify store built around earthy tones, understated typography and editorial-style product photography.

The Shopify storefront brings together product discovery, uPSELLING OPPORTUNITIES, customer reviews, ingredient information and skincare routines to create a simple, enjoyable shopping experience.

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Alice Benham