Bespoke e-commerce website design

Convert customers fast with custom Shopify website design

Launch your store
Line drawing of a laptop computer
Bespoke Shopify websites Bespoke Shopify websites Bespoke Shopify websites Bespoke Shopify websites Bespoke Shopify websites Bespoke Shopify websites Bespoke Shopify websites Bespoke Shopify websites Bespoke Shopify websites Bespoke Shopify websites Bespoke Shopify websites Bespoke Shopify websites

Grow your e-commerce brand with a Shopify website that turns clicks into customers

Does your website really do your products justice?

With so many e-commerce brands out there, your website needs to shine the best possible light on your products, your values and why your customers should choose you over your competitors.

And that’s exactly what a Shopify website, designed and developed by Finding Design, does for you. Through carefully chosen design, strategic development decisions and collaborative creativity, I help your e-commerce business attract, engage and convert your ideal customers.

Two women in silk pajamas holding handbags in an elegantly decorated room with hanging glass light fixtures and modern art
Homepage of Luna Paper Co. featuring an assortment of customized paper goods, including notebooks and greeting cards, with a central white overlay that reads 'Bespoke Paper Goods' and a 'Learn More' button.
A website page titled 'How do I join the Lonely Girls Club?' with a light blue background, pink header, and photos of two women, one smiling and seated at a table and the other sitting and laughing, with pink buttons including 'Join the Club' and a d
A woman in workout attire stretching her legs on a piece of fitness equipment, with a split screen showing a fitness brand website featuring a peace and strength theme.
Homepage of a pet care product website featuring a happy dog and bottles of pet care products.
A woman with blonde hair and glasses sitting on a gray sofa, smiling while reading a yellow notebook and holding a pen. She is wearing light-colored pajamas with a gray pattern, and there are yellow and gray pillows on the sofa. The background wall i
Two women with blue eyes and light brown hair pose with colorful tulips in a glass vase on a white background, promoting a fashion or beauty collection.
Holiday-themed skincare products with gift sets, small bottles, and travel-sized items displayed on white and pink platforms with ribbons and ornaments, suggesting a Christmas promotion.
A woman sitting at a table surrounded by candles and flowers, holding a candle wrapped in a cleaning cloth, with decorative floral elements in the background.

your tailored shopify package

Elevated E-Commerce: Bespoke Shopify design & development

 No more basic Shopify websites. No more wasted hours trying to understand lines of code. No more lost sales.

Elevated E-Commerce is my signature Shopify package, where your website is built using custom design and development to make everything look amazing and, most importantly, work properly. Together, we’ll collaborate to elevate your e-commerce business to new heights through a shiny new Shopify website - bespoke, tailored to your brand, and designed to impress your customers.

    • An e-commerce website that’s mobile responsive, easy to manage, and stands out from the crowd. Core pages include: Homepage, About page, Collections page template, Product page template, Contact page, Cart, FAQs, blog setup and policy pages set up (policies not written).

    • Website strategy document to make sure we’re designing a site that aligns with your goals and target customer, plus 2 revisions rounds.

    • A bespoke Shopify website that has been built using custom development of a Shopify theme and hand-coded sections made with HTML, CSS and Shopify Liquid code to create a uniquely on-brand experience for your customers.

    • Email marketing integration set up so that you can grow your email list, 404 page not found page, reviews app, brand colours added to order notification emails.

    • Additional features available based on your requirements, plus your first 5 product listings uploaded for you as standard.

    • Video trainings to guide you through your new website plus 3 weeks of email support after handover

    • You're a growing or established brand who wants a Shopify store tailored to your brand and unique vision (Or you want to hit the ground running with a brand-led experience for your customers)

    • You’re tired of cookie-cutter Shopify sites or struggling to make a theme work

    • You want custom layouts, sections and styling, beyond what a theme alone can offer.

    • You want their store to look incredible, function perfectly and reflect your brand’s personality

  • With Finding Design, website design and development isn’t complicated. There’s no jargon, no frustratingly long timelines, no complex processes or extended periods of silence.

    I’ve spent years perfecting a website design process that works for me and for you. I’ll guide you gently through every stage, explain everything I do, and make sure you leave with a clear understanding of the what’s, why’s and how’s of managing your new Shopify website.

    Here’s a sneak-peek at the website design and development process:

    • After you’ve signed your contract and paid your deposit, I’ll ask you to complete the Website Questionnaire. This is your chance to share your goals, your vision, your likes, your dislikes - so that I can translate all of that into a Shopify website designed to work for your brand

    • With my web design and strategy hat on, I’ll design an interactive website mockup for you to approve and feed back on before I start the build and development stage

    • Your website will be built in Shopify, using custom development of a premium Shopify theme and bespoke design features.

    • After another round of revisions to make sure everything is perfect for you, you’ll get access to your new Shopify website, with email support and video guides provided so that you feel confident with your new site

    … and, to top it all off, every part of the website project is managed through Asana (my favourite project management tool) so that we both know what’s coming up and can keep everything on track!

  • How long it takes to design and develop your new Shopify store depends on how complex the project is, but as a guide the process can take 8 - 10 weeks. If you need lots of custom integrations and more website pages designed than usual, it will take up to 10 weeks - but for every project I’ll give you clear timelines and deadlines from the start.

    Looking for a quick 4 week turnaround? Check out the Essential Shopify package instead.

  • This is a bespoke package that will be quoted based on your exact requirements, however the above deliverables would be £5000 for a bespoke site.

    Get in touch for a (no obligation!) custom quote for your e-commerce website.

Build your bespoke store with me

Perfect for new stores

Essential Shopify: Theme-Based Website

You need a new website fast, but you don’t want to compromise on having a store that makes your products shine. Essential Shopify is my streamlined package for building your online store efficiently using a premium Shopify theme.

No more putting off your website until you “have time.” No more frustration with DIY builds. Together, we’ll create a Shopify store that reflects the quality of your products, feels professional, and helps you stand out from your competitors - all while launching quickly and smoothly.

    • This package has everything you need to get a beautifully branded Shopify store up and running.

    • Website based on a premium Shopify theme that has been carefully selected for your business (worth up to £400). (For a bespoke website with hand-coded sections, please see my Elevated Ecommerce package)

    • This is a set package with the following pages: Homepage, About page, Collections page template, Product page template, Contact page, Cart and policy pages set up (policies not written). Additional pages are available on request

    • Apps include: Email marketing signup forms using Shopify’s in-built email tool so that you can grow your email list and reviews app. Plus your first 5 product listings uploaded for you.

    • Homepage design and product page design to approve before building the site plus 1 revision round after the website is built.

    • Video trainings to guide you through your new website plus 3 weeks of email support after handover.

    • You’re a brand-new store and you’re ready to launch quickly

    • You want a professional, polished store without long timelines

    • You want your products to look beautiful and stand out online

    • You’ve DIYed your first website and it feels messy and doesn’t show the quality of your products.

  • With Finding Design, website design and development isn’t complicated. There’s no jargon, no frustratingly long timelines, no complex processes or extended periods of silence.

    I’ve spent years perfecting a website design process that works for me and for you. I’ll guide you gently through every stage, explain everything I do, and make sure you leave with a clear understanding of the whats, whys and hows of managing your new Shopify website.

    Here’s a sneak-peek at the website design and development process:

    • After you’ve signed your contract and paid your deposit, I’ll ask you to complete the Website Questionnaire. This is your chance to share your goals, your vision, your likes, your dislikes - so that I can translate all of that into a Shopify website designed to work for your brand

    • With my web design and strategy hat on, I’ll design the website homepage mockup based on a premium theme for you to approve and feed back on before I start the build and development stage

    • Your website will be built in Shopify, using a premium Shopify theme (for a more bespoke design please see elevated ecommerce package instead!)

    • After a revision round to make sure everything is perfect for you, you’ll get access to your new Shopify website, with email support and video guides provided so that you feel confident with your new site

    … and, to top it all off, every part of the website project is managed through Asana (my favourite project management tool) so that we both know what’s coming up and can keep everything on track!

  • This package takes approximately 4 weeks.

  • The core package costs £4000 for a brand new website, including the cost of your theme.

    Please note that this is for a theme based website. For a more tailored package with bespoke features, you may be more suited to the Elevated Ecommerce.

Launch your store with me
Simple white sparkle or starburst icon with four smaller sparkles on a black background.

  • "I have absolutely loved working with Danielle"

    She always puts in 100% into helping me and making my dream website! It has been so easy to communicate with her too as she is so attentive & patient! If there’s any more complex questions you have, she also films videos to show you how everything works which is super helpful! Every small detail of the website is so well taken care of! I would definitely recommend Danielle to everyone looking to make their dream website come to life!

    Ann | Plume Care

    Work with me

  • "Danielle did such an amazing job designing my website!"

    She was so easy to work with, and the process felt seamless. Danielle took my branding and a very basic description of what I wanted, and it's like she pulled it straight from my brain with extra little flourishes that make it really special! She made sure the functionality worked perfectly and immediately took feedback on board. I am in love with my website and I feel it represents Oh, Laura perfectly.

    Oh Laura

    Work with me

  • "Working with Danielle was nothing short of a dream."

    Out of hundreds of people I've worked with over the last 15 years, she was in the top 1%. Danielle made the process as seamless and easy as possible. She exceeded every deadline, and we went live the day we planned (something that .. never .. happens with websites). Her work was exceptional. She understood my vision from the get go, and I had only the most minor revision requests. Her communication was superb—she was always so timely, kind, and responsive. It's just rare that you find someone SO talented and also so lovely to work with. I couldn't be more grateful that I found Danielle, and if you are considering working with her—don't hesitate.

    Lauren Kay | Author & Guide

    Work with me

  • " I'm a big fan of her work and shout about how brilliant she is often"

    This is the second time I've chosen to work with Danielle to create a website with me and she was as incredible as ever. She's organised, easy to work with, sticks to deadlines, and makes everything really simple and easy to understand in bitesize manageable chunks. She's also incredibly creative and visually savvy. Her designs are always clean, appealing, and work commercially too. I'm a big fan of her work and shout about how brilliant she is often.

    Sam | Vertebrae Social

    Work with me

The process of designing & developing your custom Shopify website with Finding Design

  • Everything starts the moment you fill in an enquiry form (with as much detail as possible!). Once you’re in my inbox, I’ll review your enquiry to see if the project’s the right fit for us both. If it is (yay!) I’ll send you an email to get a Zoom chat booked in!

    After we’ve spoken, I’ll send you a custom proposal for your Shopify website, outlining how I can design and develop your new site for you, as well as details like scope, timelines and payment plans.

  • If everything looks good to you, I’ll send you an invoice to pay your deposit. Once you’ve done that, you’ll be invited to my project management tool, Asana (where we chat, plan your website and keep everything on track) and you’ll also get a website questionnaire to complete.

    This is an in-depth ‘get-to-know-you’ questionnaire where I’ll ask you to share as many details as possible about your brand, your products, your values, your ideal customers and anything else that will help me to design the website of your dreams. I’ll also ask you to send me your brand identity, website images and website copy before I get designing (but if you don’t have those bits yet, head to the FAQs!).

  • Now’s your chance to sit back, relax and enjoy life, knowing that your new website is being designed while you run your business!

    Before getting to the development stage, I’ll build an interactive mockup of what your new website could look like, which is your chance to provide feedback, suggestions and edits before I dive into developing your website in Shopify.

  • After another round of revisions to make everything perfect, your website is done! I’ll ask you to make your final payment (or the first installment of your payment plan) and then I’ll hand over the keys to your shiny new Shopify website so you can launch it to the world!

    You’ll also get lots of recorded training videos, instruction guides and 3 weeks of email support too - so that you can get to grips with your new Shopify website and feel confident in managing it yourself moving forwards.

A young woman with long brown hair, wearing a black sleeveless top and blue jeans, sitting against a plain white wall, smiling at the camera.

Your Shopify developer

Hi! I’m Danielle, website designer & developer ready to help your ecommerce business thrive!

Websites, creativity, project management, strategy - they’re all my thing.

I’ve built lots of websites over the years and I’m not done yet. I’m on a mission to help e-commerce businesses (like yours!) show up online with a bespoke website they’re proud of - without a complicated, stressful and complex design and development process. Not to boast, but working with me to design your website is easy. I can’t wait to get started!

Learn more

Still have questions about Shopify website design?

Ask away! Choosing a Shopify developer to build your website can feel daunting - there are a lot of developers out there, but how do you know which one’s right for you?

I want you to feel confident that you’ve made the best decision in choosing Finding Design - so if you have any questions before you reach out for a quote, please ask!

  • All Shopify websites start with a theme base, no matter how much they are customised, as they act as the foundation for your store.

    • Theme-based (Essential Shopify): I take a premium Shopify theme and style it to your brand. The layout, colours, typography, and homepage are customised, but the layout is limited to sections and features that are available in the theme, without additional custom coding. This gives you a polished, professional store quickly, efficiently and a lower investment than a bespoke website.

    • Bespoke (Elevated E-Commerce): I also start with a premium theme or my own modified base theme, but then fully customise it using HTML, CSS, and Shopify Liquid to create custom sections and layouts. Every section, layout and detail is tailored to your brand, giving you a unique store that goes beyond the limitations of the theme. The theme acts as a starting point, but the final result is entirely bespoke in appearance and function.

    In short: all Shopify stores use a theme, but the level of customisation to create new and unique designs is what makes a store theme-based or fully bespoke.

  • Essential Shopify is perfect if you want a refined strategic store that launches quickly and professionally and you're happy to stick within the constraints of a premium Shopify theme.

    Elevated Ecommerce is perfect if your priority is a completely unique, brand-led store that stands out visually.

  • Because, quite frankly, Shopify is the best option out there!

    For product-based businesses like yours, you need a website that handles product listings, inventory management, shipping logistics and everything in between - without needing to do everything manually. And that’s exactly what Shopify does.

    It’s built with e-commerce business in mind, unlike most other website platforms, so it does everything you’d expect it to do straight out of the box. Combine that foundational e-commerce specialism with bespoke design and Shopify development and you’ll have a custom e-commerce website that works for your brand in no time!

    (If you’re primarily a service-based business but you sell a few digital or physical products too, Squarespace might be a better option for you - check out my Squarespace website design services or get in touch if you want to chat through your options!)

  • It is! The back end of Shopify is designed to be simple for anyone to use. It makes inventory management easy, there are plenty of apps you can use to streamline other parts of your business, and the platform itself is clear. Plus, you’ll get personalised video guides from me and there’s a lot of support available directly through Shopify too.

    Long story short, it’s very easy for you to manage your Shopify website once I’ve designed and developed it!

  • Collaboration and communication are so important in the website design process! I might be the one designing and developing your website, but it’s still your website - so it’s really important to me that you’re as happy as you possibly can be with it!

    I’ve finessed my website design process over the years into a carefully mapped out journey that keeps you in the loop at every stage and makes the most of your valuable input. Any and all feedback is always encouraged and will help to make sure you leave with a Shopify website you love.

  • Yes please! Having your website copy and brand photography ready before I start designing your website means that I’ll be able to build a website that really represents your brand and puts your key messaging front and center to increase conversions.

    If you don’t yet have your copy and photography ready, it’s fine to book your Shopify website design in advance - and I can give you guidance for resources or other businesses who can help you with copy and photography. Then, once your copy and photography is ready, we can start your Shopify website right away!

    If you have any questions about timelines, just get in touch.

  • Projects can be divided up into 4 x payments of which a 50% deposit must be made before the project start date.

  • No, the theme-based package is styled with your brand identity, fonts, colours, images and varying the structure -  you’ll be surprised at how these elements and varying the layout can transform a theme. It will be unique to your brand, even though it uses a theme as a starting point. That said, if you want something truly bespoke and unique to your brand, then I recommend looking at my bespoke package instead.