Mini brand add-on

Your website needs a brand to build on.

If your branding is DIY, unfinished or non-existent, this is the simple starting point you need. I'll create the essential visual foundations for your business, ready to be brought to life across your new website.

Add the mini brand to your website

The brand foundations you need before we build your website.

Maybe you've DIYed your branding so far, but nothing feels cohesive. Or perhaps you're starting from scratch and don't have a brand at all. Either way, you know your new website needs a clear visual identity to work from, but you don't have the time or need for a full branding project.

That's where the Mini Brand Identity comes in.

I'll create the essential visual foundations your website needs, from your colour palette and typography to your visual direction and simple wordmark, giving us a clear and cohesive starting point for your new site.

This isn't a full branding service, and it's not designed to be. It's a streamlined way to get your brand basics sorted, so we can get on with building a website that feels like a true reflection of your business.

  • Investment £950 early bird | £1,125 from November 2026

    The process takes up to two weeks.

    Available as an add-on to your website package.

  • Brand & Audience Questionnaire
    A guided questionnaire to help me understand your business, your audience and the personality you want your brand to have.

    Moodboard
    A curated visual direction exploring the tone, colour, texture, imagery and personality of your brand.

    Colour Palette
    A carefully chosen selection of colours to give your brand a cohesive visual foundation and provide the palette I'll use across your website. With accessible colour combinations for using online (something that many designers and DIY brands overlook).

    Typography System
    A carefully selected font pairing and hierarchy for your headings, subheadings and body copy.
    * Font licences are not included.

    Simple Wordmark Logo*
    A clean, typographic wordmark to give your brand a polished starting point.
    *Please be aware that is a simple wordmark rather than a bespoke logo design or full logo suite.

    Brand Board
    A handy visual reference bringing your new brand foundations together, including your logo, colours, typography and visual direction.

  • You don't always need a full rebrand. Sometimes you just need a starting point.

    Your brand doesn't need to have a huge set of guidelines, multiple logo variations and dozens of carefully considered assets before you can have a great website.

    Sometimes you just need the right foundations.

    I'll take the decisions you've been putting off, turn your ideas into a cohesive visual direction, and create the essentials we need to get your website looking like a proper representation of your business.

    Mini Brand Identity + Website = everything you need to get your new online presence off the ground.

Book your mini brand

A simple process to get your brand website-ready

  • 01. Get to know your brand

    You'll complete a questionnaire about your business, your audience, your long term goals and the personality you want your brand to have. This gives me the information I need before I start creating.

  • 02. Find your visual direction

    I'll turn your answers into a curated moodboard exploring your brand's tone, colour, texture, imagery and personality. We'll refine the direction before I develop the visual elements.

  • 03. Refine & get it ready for the web

    I'll bring your chosen direction together into your colour palette, typography, simple wordmark and brand board, giving us everything we need to move into your website design project.

This is perfect for you if…

  • You’ve DIYed your branding so far. You’ve got a logo and maybe some colours and fonts, but they don’t quite feel cohesive or reflective of your business anymore.

  • You don’t have a brand yet. You know you need some visual direction before we can get started on your website, but you don’t know where to begin.

  • Your business has evolved. Your existing branding was right for you a few years ago, but your business has grown and your visuals haven't kept up.

  • You want a polished, professional look without a full branding project. You don't need a huge brand strategy or an extensive set of brand guidelines. You just want the essentials done properly.

  • You want everything ready before your website starts. I'll create the visual foundations we need so we can move straight into designing a website that feels cohesive and considered.

    • You're looking for a complete brand strategy or full rebrand.

    • You need a bespoke, highly crafted logo or full logo suite.

    • You want lots of additional brand assets such as social media templates, patterns, illustrations or packaging.

    • You already have a well-established brand identity and just need a website to bring it to life.

    • You're looking for a branding service that you can take away and use independently of a website project.

FAQs

  • Your colours, fonts and overall visual style all work together to create a feeling when someone lands on your website. Without some clear direction, your website can end up being unaligned with your business, even if the website itself is beautifully designed.

    You don't need a huge brand strategy or a 50-page brand guidelines document. But you do need some consistent visual foundations for your website to work from.

    That's exactly what this service provides.

  • No, this is a streamlined visual identity designed specifically to give us the foundations we need for your website.

    It doesn't include things like bespoke logo design, a full logo suite, illustrations, patterns, extensive brand guidelines, packaging or other brand collateral.

    If you're looking for a comprehensive branding project, this isn't the service for you - I’m happy to recommend some incredible branding designers if you’re looking for something more.

  • You could be perfect for this.

    Maybe you've picked a couple of Canva fonts, chosen some colours you like and created a logo yourself. There's nothing wrong with that, but you might have reached the point where your business has grown and your DIY branding no longer feels quite right.

    You don't necessarily need to throw everything away and start again. We'll use your questionnaire and visual direction to create something more cohesive and aligned with your goals and customers, while making sure it feels right for where your business is now.

  • Yes, many fonts require a licence to use them in your brand, on your website and social media. Font licences aren't included in the price of the Mini Brand Identity. If your chosen fonts require a paid licence, you'll need to purchase these separately.

    I'll let you know which licences you need and where to purchase them, so you can make sure your brand is properly licensed for use.

    I'd recommend setting aside a little extra budget for font licences when planning your project, as the cost will depend on the fonts we choose and how you'll be using them.

  • Absolutely! You'll receive your brand board as a reference for your brand's colours, typography, logo and visual direction, so you have something to refer back to when creating other materials for your business.

    Just keep in mind that this service isn't designed to provide every asset you'll ever need. If you later need things like social media templates, packaging, print materials or other branded collateral, you would need a branding or graphic designer.

  • The Mini Brand Identity includes a very simple typographic wordmark, created using your chosen typography.

    It doesn't include bespoke logo design, illustrated logos, symbols, icons or a full suite of logo variations.

    If a professionally designed, highly distinctive logo is a priority for your business, I'd recommend working with a specialist brand designer before starting your website. This service is to fill the gap for business owners that want to launch their website, but don’t have any branding yet.

  • Potentially, yes, because a standalone logo isn't a brand.

    Your logo is just one part of your visual identity. Your colours, typography, imagery, visual style and overall aesthetic all play a role in how your business is recognised and, importantly, how it feels to your audience.

    So if you have a logo you're happy with but don't have a cohesive visual identity around it, this add-on can still give you the foundations we need for your website.

    We'll take your existing logo into consideration when creating the rest of your visual identity, rather than designing everything from scratch.

Book your mini brand